Project 52 was created to help you, and creatives like you, in the pursuit of creative work outside of our work. The kind you burn the midnight oil for, the kind that made you want to pursue a creative career in the first place, the kind of work that you’re excited to work on because it liberates your creativity.
If you could just find the time to work on that kind of work…
That’s why we got started.
We strongly believe in the power of working on and launching personal creative projects. Project 52 was made to bring together and help creatives, especially those working in creative careers like advertising, to work more consistently, creatively, and happily on their work outside of work.
Project 52’s foundation is based on creative and proven psychology “Switch” tactics, to keep you inspired, thinking, and passionately creating to become a better, more consistent creative worker by the end of your one year Project 52 journey.
As they say, success breeds success. Project 52 is designed to combine psychology and creativity to be challenging, but easy enough to complete in one year, so you can get into the practice of completing projects. One of the biggest end results of this will be momentum. After successfully completing this project, you’ll have the knowledge and practice to continue on to do much more.
So, how much time will you need to invest to complete Project 52?
On average, with the recommended 7 hours of sleep, you’ll be awake 119 hours a week. That means you have 7,140 minutes to do whatever it is is you do when you’re not asleep. Project 52 takes up 20 minutes of that time, once a week, for one year. Thats 1,040 minutes or just over one FULL average day of being awake dedicated to betting your creative practices, spread out over a year.
By the end, you’ll have completed an incredible creative accomplishment–one year invested in bettering your creative self. Think of what you’ll be able to do next.
Calling it a book or even a journal is just scratching the surface
Project 52 is a collection of information, inspiration, and instructions. It is also a community of like-minded individuals all in pursuit of the same goal–becoming a more inspired, more persistent, creative individual who actively purses and launches personal projects.
The book, or journal of sorts since it must be called something, is simply the fulcrum through which this practice and community is centered around. It is designed, from cover to cover, to ignite and continually fuel your creative energy for one entire year and long after you reach the final page–or as long as you continue its practices.
Share with the community of creatives, all working towards the same goal.
Some of your Project 52 work will be personal, some you’ll want to share–like “the cover project”. Upload it here and share it with all your fellow creatives of Project 52.